Development of new technologies has contributed to a wide range of benefits to the business/entrepreneurial sector of the economy. one of the significant benefits is the up-rise of Internet advertising which can be termed as a form of advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes such avenues as email marketing, search engine marketing, social media marketing and othersSimilar to other advertising media, online advertising involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
Avenues that can be used to rely advertising messages will include but not limited to:
Display advertising The methodconveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect.
Web banner Advertising
These are graphical ads displayed within a web page. Many banner ads are delivered by a centarl ad server. Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.Social Media Marketing
This is a commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profile
Mobile Advertising
This involves relaying an ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, “advergaming,” or application sponsorship)
Email Advertising
Email advertising can be termed as an ad copy comprising an entire email or a portion of an email message. Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt-out of future emails, or it may be sent with the recipient's prior consent.Affiliate Marketing
Its sometimes called lead generation and occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.Adware
This is a software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders. Adware installed without the user's permission is a type of malware.Online classified advertising
Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings. e.g OLX, eBay and others are good examples.The number of online platforms hat an be used for online advertising may range from quite a variety of diffrentiated ones apart from the above named ones. Howevr, ones choice heavly depends on the target market intended to capture, cost effectiveness among other social-economic factors .
Writer :
Muchiri Mathenge
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