Today Marketing for a start up business can prove to be quite difficult and sometimes if in-properly done, bears no results to cover the already incurred marketing costs. However, there are still steps upcoming entrepreneurs can undertake and ensure their marketing efforts yield significant returns and gets a fighting chance at success.Read Also: About Web Designing
Key areas that one need to completely grasp before defining his/her marketing strategy will first involve identifying and understanding what makes your particular business unique- this will help in developing new tactics in the market environment. secondly, one will also need to identify the goals of his/her marketing strategy- Is it increasing the brand awareness?, converting prospective customers to buyers?, or merely gain social followers?. Whatever you want to gain from your market will help define the tactics to be used. Some marketing techniques that i found relevant and can be used by upcoming start ups will include but not limited to:
1. Consider Using Social Media Platforms
using social media (Twitter, Facebook,Blogs e.t.c...) is one of the obvious tactics for marketing a startup . Making sure that you are posting consistently, and that you are engaging with your customers may generate a positive outcome as well as increase the market reach. But still there are right and wrong ways of using social media marketing. one of the wrong way is to use your Twitter and Facebook platforms to just spout off promotional information about your company. Instead, post interesting and shareable information. knowing your audience is crucial so you can give them information that is either helpful, interesting -or both.
2. Use of Incentives.
Using incentives will not only impress and satisfy the current customers but will also make them share information to third parties concerning your brand/product. Try and offer immediate discounts for tweeting about your product or service, or ask your followers to post about it on Facebook. But while doing it,make sure there is actual value in it for them.
3.Focus on Your Target Customers.
The obvious thing all entrepreneurs go through while starting a business is trying to capture a huge audience all at once. As much tempting as it may be to invest alot/ at once in gainig new customers, it is important to stay focused on reaching your target customers who are mostly likely to help establish and grow your business. Staying focused will help you reach your target customer more efficiently, rather than trying to attract any potential customer and it is a better use of your limited resources.
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4. Consider Community Outreach
Visiting a local radio station or possibly being featured in a local newspaper/magazine will clearly deliver a message about your product and what makes it special.Another option is to go back to your university or college, and see if they would be willing to publish your story in their student newspaper or website. Universities love to report on alumni who are doing cool things after graduation, so it never hurts to ask.
Other strategies may include:
- Attend Networking Events
- Create Your Own Event
- Volunteer to Lead an Organization
- Send a Weekly E-mail
- Support a Cause
- Sponsor an Organization
- Develop Branded Content
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Writer: Muchiri Mathenge
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