Social Media Marketing: How to Increase Your Audience

Fan Engagement is exciting and involving the fans of a Facebook Fan Page so that they like, share, and comment on posts, photos, videos, and applications on your page-, which is reflected in the Facebook Insights.

The question of how to increase an organization’s Facebook Fan Page engagement has been a heavily discussed topic over the past year. Here are some best practices for increased fan engagement compiled from social media marketing experts:

A) Posting 3 or 4 quality materials will receive more likes and comments than posting more often with lower quality. Don’t forget to adjust numbers for audience size and organization

B) Ask the fans questions. If you ask questions, you are both inviting engagement and giving them a prompt to help them get started. The key is to ask questions that your fans will care enough about that they’ll take the time to answer.

C) If and when it’s possible, take the time to interact with your followers so they feel included. If you have a large following, it may not be possible or practical to respond to every fan, but interacting when you can, or giving blanket responses can encourage followers to continue engaging with you.

D) People use Facebook to learn, but they also sign on to relax, have fun and enjoy themselves. Try posting something light and fun once in a while, your followers will likely appreciate it, and feel more engaged and connected with your company.

E) Studies shows that Posting on your Facebook fan page between 8 AM to 7 PM will receive 20% more fan engagement than posting at other times.

 I hope these five suggestions give you some new ideas on how to gain visibility for your business with both your Facebook page and by adding your Facebook profile into your marketing strategy.